When it comes to marketing, do you monkey around?
11 Apr 2007 Leave a Comment
in Commerce
Even though I’ve had a commerce site online for several years, I really haven’t given much thought to internet marketing . I don’t exactly hold to the “build it and they will come” theory, but I also haven’t spent much time contemplating other ways to make sales other than advertise my site on anything and everything that I think is remotely relevant.
But I just had a bit of an epiphany after reading a short post at Marketing Monkey. (Don’t you love that name?) It talked about qualifying your leads in order to build more sales.
Right now, I kind of feel like I’ve been hit by a ton of bricks because I have not even thought of that. I’m also wondering why I have been advertising to anyone and everyone, when I actually need to target a niche market in order to increase sales and build a customer base.
Marketing Monkey looks like it’s brand new, so that means we all can get in on the ground floor of all the information it has to offer. Who knows, you may find the site to be so valuable that you decide to ape some of their ideas. But please, don’t steal the concept of the “paper mache monkeys”.
